Digital Marketing Lead

Crowborough, East Grinstead

This vacancy is now closed

Description

Digital Marketing Lead

Horder Healthcare is on the lookout for an exceptional Digital Marketing Lead to join our Marketing team based in East Grinstead and Crowborough. 

This is an opportunity for a commercially minded person with significant experience in digital marketing. The right person will have a head for detail, a passion for data analytics, and the skill to produce meaningful reports. It would suit someone who has a keen eye for cutting-edge technology, and a good understanding of what works and what doesn’t in marketing platforms.  

What you'll do  

  • You will work closely with the technical team at our award-winning digital agency to plan, implement and manage PPC, SEO, social, and digital display strategies.
  • You will be responsible for CMS management and overseeing our digital agency implement ongoing CRO and UX initiatives.
  • You will have knowledge of CRM strategies and work closely with the PP Advisory team to map and develop the customer journey and effectively analyse data to inform future decision-making.
  • You will oversee the management of customer reviews, implementing Microsoft Power Automate to create automated workflows to trigger customer reviews and case studies.
  • You will work in collaboration with the Content Coordinator and the Marketing Assistant to manage, and implement website content, social posts, and monthly e-newsletters.
  • You must oversee the management of HH’s business profile on Google Business and ensure posts are up to date.

Who you'll be  

  • Expert analyst and strategic thinker.
  • Meticulously organised and process-driven.
  • Skilled communicator.
  • A good eye for brand recognition.

What you need to have  

  • Ideally educated to degree level and/or equivalent.
  • Minimum 3 years of proven experience in digital marketing, preferably within the Healthcare sector although this is not necessary.
  • Knowledge of ASANA or a similar project management system.
  • Advanced knowledge of Google Analytics, Google AdWords, Google Tag Manager, and Data Studio reporting dashboards.
  • Advanced knowledge of Excel.
  • Knowledge of Microsoft 365 and SharePoint would be helpful but not necessary.
  • Experience overseeing CRM.
  • Practical experience with HTML, Hootsuite, Mailchimp, and WordPress or equivalent.
  • An ability to deliver under pressure and respect deadlines.
  • GDPR accreditation.

Salary circa £35,000 Hybrid working considered